// automation

Inkwell

A platform for automated postal and greeting-card campaigns — templates, address book and scheduled sends in one flow.

// case.overview

The challenge

// problem

Sending physical cards at scale meant juggling address spreadsheets, design files and manual print orders, with no view of what goes out when.

// approach

I designed the product around campaigns: pick a template, choose recipients, set timing — and reused the same building blocks across every step.

// focus

Recurring campaigns, clear send timing, a clean address book and a card editor that non-designers can use.

// case.work

Four flows from template to mailbox.

Recurring campaigns
Birthday and holiday cards that send themselves, with a preview of every design.
Send timing
Pick a date or a recurring rule without leaving the campaign.
Address book
Recipients and addresses with search, filters and bulk actions.
Template library
Public and private card templates sorted by occasion.